Gold ’n Soft was known for their “little gold tub” in the West and Pacific Northwest for 50 years before they approached Innerspin, looking to rejuvenate their brand through a redesign of their packaging. We explored a large range of concepts with research and focus groups to develop a refreshed look that would expand purchase consideration to new shoppers while not alienating the brand’s loyal customers. This look extended from their signature tubs to spreadable butters, as well as international markets, such as Mexico.