Welcome to
the Inner Circle

It’s easy to get lost in a big building. It’s far better to work with a small, agile collective of senior-level creatives and strategists. When you partner with us, we’re with you every step of the way.


At Innerspin Marketing, you’re never just another account. You’ve got our full attention, down to every last detail.


Sure, we’ve seen it all, but we approach every client with fresh eyes. We encourage you to bring your perspective to the table, because it influences and elevates everything we do.

Strategic, by design.

Innerspin is where brilliant design meets intelligent strategy. We put thought behind every pixel and we’ll show you exactly how we arrived at our solutions.

You have an agency.

It’s your brand journey. We empower you with the freedom to reach any goal or category you choose.

We’ll meet you where you are.

Our Capabilities


  • Brand strategy
  • Naming
  • Visual identity
  • Art direction
  • Print
  • Packaging


  • Campaign
  • Traditional
  • Digital
  • Paid social media
  • Paid search


  • User experience
  • Website design
  • Website development
  • Ecommerce


  • Copywriting
  • Photography
  • Video
  • Social media

Client Experience

Angry Bear
The Better Chip
The Bicycle Hotel & Casino
BiRite Foodservice
CHA Hollywood Presbyterian Medical Center
Clandestine Devices
Consequent Capital Management
Gateway Secured
Gold ’n Soft
Hawaiian Host
Hotel Erwin
Korean Air
Lee Kum Kee
Leg Avenue
LinkPlay Technology
Mauna Loa
MGM Grand
Miss Me
Mrs. Cubbison’s
Oak Quarry
OnSite Wellness
Rude Cosmetics
State Farm
Sugar Foods Corporation
Sweet Sparkle
Taco Bell
Wells Fargo
Wildcat Venture Partners
Wilshire Bank
X1 Innovations

Our Team

Elcid Choi

President, Managing Partner

Elcid is responsible for strategy and planning at Innerspin Marketing. His passion for data-driven solutions and emerging interactive technologies has positioned him as one of the premier marketing strategists in the nation. Under his leadership, Innerspin was the winner of AMC’s “The Pitch.” Elcid has been featured in Ad Age, Adweek, DMN, The New York Times, NPR and The Wall Street Journal.

Colin Schur

Executive Creative Director, Managing Partner

Colin is an award-winning creative professional who has produced campaigns and programs for some of the largest companies in the world. He oversees the creative vision for Innerspin Marketing; his innovative ideas and strategically focused initiatives have been recognized for both their effectiveness and flawless execution. He holds a degree in Design from Hofstra University. Awards include Bronze and Silver ADDYs in 2021, and Gold in two categories at the 2021 MUSE Creative Awards.

Miles McWilliam

Brand Partner

Miles has a unique and hybrid professional experience having run production and advertising agencies and working directly for brands at a senior level on strategic marketing and integrated campaigns. He has partnered with a huge range of brands across B2C and B2B; from luxury homeware to globally renowned FMCG labels, culture-driving sportswear and automotive to become lifestyle icons, and worked closely with some of the best culture creators, talent and artists along the way.

Davina Roshansky Victor

Senior Art Director

Davina conceptualizes, develops and implements compelling work for all of Innerspin Marketing’s clients. Her main responsibilities include developing innovative and strategically focused initiatives and working with internal teams to create award-winning work that produces bottom-line results for clients. Davina has a BFA from Syracuse University. Awards include Bronze and Silver ADDYs in 2021, and Gold in two categories at the 2021 MUSE Creative Awards.

Gloria Yi

Director of Project Management

Gloria oversees all projects and internal communications from planning stages through completion at Innerspin Marketing. She manages agency workflow and resources to ensure that all projects are on-track and fully meet client objectives. Her experience spans across digital, print and experiential programs. Gloria graduated from UCLA, and has worked with clients such as Capital One, Lee Kum Kee, Mazda, NFL, Nike and Taco Bell.