Delizza Patisserie

Ghirardelli Double Chocolate Mini Eclairs

When Delizza teamed up with the renowned Ghirardelli to create their Double Chocolate Mini Eclairs, they needed new packaging to signal to customers that this product was special. Using Ghirardelli’s signature blue as a backdrop, we instantly set it apart from Delizza’s other pastries, typically shown on a white background. We then carried this visual cue into other photography to support the launch on social media.