When Delizza approached Innerspin Marketing to help with their marketing efforts in 2017, sales had become stagnant since its launch in 1999. Though they had a loyal customer base of “empty nesters,” the brand hadn’t seen much growth in a while. We developed a unique strategy for the brand by defining a new, younger target demographic; creating a cohesive brand platform; and refreshing their look throughout sales materials and digital content.
Since 2018, when Innerspin began managing all of Delizza’s digital and social media strategies, the brand has seen remarkable growth in both digital audiences and product sales. We attribute this success to the effective implementation of our strategy across the brand’s many applications.