Since 2018, we’ve been carefully evolving the Delizza brand from its established older demographic to capture the hearts of younger families.
Through engaging social content, we laid the groundwork for Delizza to become more than just a premium dessert maker — we positioned it as a lifestyle brand that understands how modern families celebrate everyday moments.
Now it was time to visualize these stories and show how Delizza fits into the rhythm of contemporary gatherings.
Building on the success of Delizza’s Season’s Eatings campaign, we set out to create something special for the brand’s first-ever commercial campaign.
Delizza’s premium European desserts have won over dessert lovers. Mini eclairs, cream puffs, and macarons that could rival any local patisserie — straight from the freezer aisle.
But, to reach younger families, they needed more than just great taste. They needed to show how their distinctive desserts could turn any moment into a celebration, without the fuss of baking from scratch.
We created a commercial that captured the joy of bringing people together through dessert.
Three pairs of hands — each representing different family members — showing their unique way of preparing Delizza’s 30-count Mini Cream Puffs, 30-count Mini Eclairs, and 12-count Macarons. One stacks them playfully, another arranges them with precision, but they all come together around the same table.
The spots were crafted for both Connected TV (CTV) and social media, designed to meet younger families wherever they consume content. Plus, with seamless Instacart integration planned for specific campaigns, we made it easy for viewers to go from inspiration to purchase in just a few clicks.
The result? A versatile campaign that connects with all types of dessert lovers, just like Delizza.
The 30-second and 15-second spots are ready to drive brand awareness year-round, whether it’s a holiday gathering or a casual family night.
By focusing on how different family members make these treats their own, we’ve created content that resonates with our target audience while keeping the path to purchase clear and simple. That’s what we call having your cream puff and eating it too.
