In collaboration with recipe developer Ray Pajar, Innerspin Marketing created six easy-to-follow recipes featuring Delizza products. These recipes were transformed into captivating video content, showcasing the products’ versatility to inspire audiences across the brand’s social media channels. Departing from the conventional “hands and pans” style seen in previous content, our strategy embraced contemporary trends aligned with the rise of Instagram Reels and TikTok. We utilized quick cuts, dynamic angles, and varied pacing to captivate viewers’ attention. Our focus was on bringing personality to the content, increasing the brand’s lifestyle appeal.
