Following the success of Delizza’s out-of-home campaigns in Los Angeles and Miami, Innerspin Marketing revamped our Season’s Eatings concept to run in Greater Philadelphia and New Jersey during the holidays. While Delizza stands as America’s go-to brand for frozen Belgian desserts, the brand is not widely known among younger consumers and millennial families. Looking to increase visibility and drive awareness in the northeastern U.S., Innerspin Marketing adapted existing concepts to resonate regionally amongst Northeast consumers. Philadelphians will recognize the headline “Wit. Witout” as colloquial slang for ordering a cheesesteak — with or without onions — which we used as an opportunity to highlight the versatility of Delizza’s Mini Cream Puffs.